The purpose of a product launch is to communicate accurate product information to the consumer in a eye catching yet understandable manner. Unlike corporate events, launches are often where one is encouraged to push the boundary with effects and creativity to create a feeling of desire and need within the target market.
CCPP have recently been a part of the launch team for the new Volvo S60 as part of their Dare campaign, here guests were treated to stunning ocean views by day and striking lighting displays at night by making use of the Mac 350 Entours. The Sexy new Volvo V60 launch followed shortly there after in the Elgin Valley of Grabouw. Here guests were treated to a high impact presentation on 63″ 3D LCD screens followed by some leisure time in the vehicles. During the evening the valley came alive with the barn being lit with LED Pars and MAc 350 Entours. The light flowed through the windows into the apple orchids lighting the valley in color.